"A friend dropping in"
Reader Response is a big part of the work of the features department. It has grown out of readers letters (they are a feature in their own right, written up and edited by feature writers).
This format of features has become more important in recent years thanks to making the readers more involved and influential. Classical phrase to use when describing a very effective method to attract the reader/audience is to get "WIN" and "FREE" on the front cover or opening sequence of the video. In print, it really sets the tone for the paper, magazine or radio show and builds reader loyalty.
Reader response hides its biggest potential in the internet. Instant response through e-mail and attached "have your say" reply forms on pages are the easiest and most popular forms of keeping the reader connected.
Reader response hides its biggest potential in the internet. Instant response through e-mail and attached "have your say" reply forms on pages are the easiest and most popular forms of keeping the reader connected.
Everything from horoscope and agony aunt to newspaper bingo and cash prizes is part of the Reader Response format of features.
Note different ideas that this format used in:
Reader Letters/ Letters to Editor
Agony Aunts
Free Advice (eg medical/dietary/ cookery/ holidays)
"How To"... from experts
Health and beauty advice
Fantasy Football league (Daily Telegraph)
Crossword, quizzes and other "coffee break" fillers
Prize Competitions and give awaya (WINOL from last two years : Date with Fate)
Horoscopes.
Note different ideas that this format used in:
Reader Letters/ Letters to Editor
Agony Aunts
Free Advice (eg medical/dietary/ cookery/ holidays)
"How To"... from experts
Health and beauty advice
Fantasy Football league (Daily Telegraph)
Crossword, quizzes and other "coffee break" fillers
Prize Competitions and give awaya (WINOL from last two years : Date with Fate)
Horoscopes.
*From Chris Horrie's notes
