Manipulation of words and their meanings was used in various aspects of life through centuries. Old-speak, in other words, standard English gave a beginning to a new-speak “with all words which represent unpopular (or politically incorrect) ideas removed.” An Old- thinking became “holding on to old ideas and patterns of thought not consistent with current government policy (…) maintaining a belief that is no longer acceptable, but was normal just a few years prior." These definitions seem harmless and, quite contemporary we could even say, yet they were used in Orwellian Newspeak Dictionary, 1984. Every action introducing a new ideology by people in power, should be considered with the highest suspicion, as people in power will never have anything against having even more power.
Turning words into tools of manipulation of people’s thought is a very common act used throughout the history e.g. in society, politics, religion or economy. Let’s take for example marketing systems that have boosted up economy in 1920 in America when discoveries of Sigmund Freud (Crowd Psychology & Manipulation) have been used by his nephew Edward Bernays in advertising and creating an era of mass democracy. Freud influenced masses by manipulation of their unconscious desires and learnt how to control them. The language and symbols in many advertisements could be easily compared to an Orwellian Newspeak. Bernays used his uncles’ studies over humans’ desires to create new products that were not needed but thanks to the manipulation of images and language that would relate to people’s desires or needs, they would turn into necessity, just like The Party in 1984,which created a new ideal world that forced its society to believe in its new rules and language to be true.
Many of these techniques are used in today’s world and they can be an incredibly effective tool in creating new desires based on needs. In today’s world we are most likely manipulated through media and new behaviours that are believed to be up to dated in standards that lead to a successful life. Leaders of the countries give speeches to assure of their right choices but everyone makes mistakes; politicians lead their campaigns in superlatives about themselves to gain our trust but no one is perfect; church leaders talk to us about different ways and truths that will lead us to “God” and choose their religion as the right one but there is no right or wrong religion, and owners of big businesses led by the desire to gain more money create more attractive advertisements for their products using “fashionable” technologies to attract masses even though most likely their products aren’t attractive or necessary .
Turning words into tools of manipulation of people’s thought is a very common act used throughout the history e.g. in society, politics, religion or economy. Let’s take for example marketing systems that have boosted up economy in 1920 in America when discoveries of Sigmund Freud (Crowd Psychology & Manipulation) have been used by his nephew Edward Bernays in advertising and creating an era of mass democracy. Freud influenced masses by manipulation of their unconscious desires and learnt how to control them. The language and symbols in many advertisements could be easily compared to an Orwellian Newspeak. Bernays used his uncles’ studies over humans’ desires to create new products that were not needed but thanks to the manipulation of images and language that would relate to people’s desires or needs, they would turn into necessity, just like The Party in 1984,which created a new ideal world that forced its society to believe in its new rules and language to be true.
Many of these techniques are used in today’s world and they can be an incredibly effective tool in creating new desires based on needs. In today’s world we are most likely manipulated through media and new behaviours that are believed to be up to dated in standards that lead to a successful life. Leaders of the countries give speeches to assure of their right choices but everyone makes mistakes; politicians lead their campaigns in superlatives about themselves to gain our trust but no one is perfect; church leaders talk to us about different ways and truths that will lead us to “God” and choose their religion as the right one but there is no right or wrong religion, and owners of big businesses led by the desire to gain more money create more attractive advertisements for their products using “fashionable” technologies to attract masses even though most likely their products aren’t attractive or necessary .
ACAI BERRY
Let’s have a look on, one of the biggest problems of today’s societies in countries like America or England is obesity and unhealthy life styles and just after being persuaded into buying cheap chocolate bars and economic value burgers with only 2% meat we are persuaded into buying dietary products e.g. product that has been quite a hit in USA and is now available in England.
Looking into basic knowledge, we all know that fruits are good for us, they are full of vitamins and nutrients that our body needs to function well. If we started to eat fruits instead of sweets or fatty foods twice a day it is natural that we would loose weight. One of the American companies decided to use this basic idea creating a new product : tablets and juices made of Acai berries that help people to loose weight and benefit the body.
To start of, how were the berries discovered? Acai Berries were found in the jungles of the Amazon, they are full of nutrients, antioxidants and essential fatty acids that are beneficial for human’s body but there is no evidence that it is specifically for loosing weight. But in 2009 it the product was called an obesity killer: positive comments on the product, as obviously that is what everyone should expect after eating berries twice a day everyday for months anyway, but obviously the glory came to tablets not the fruit itself. Acai Berry Diet Effects Videos
Let’s have a look on, one of the biggest problems of today’s societies in countries like America or England is obesity and unhealthy life styles and just after being persuaded into buying cheap chocolate bars and economic value burgers with only 2% meat we are persuaded into buying dietary products e.g. product that has been quite a hit in USA and is now available in England.
Looking into basic knowledge, we all know that fruits are good for us, they are full of vitamins and nutrients that our body needs to function well. If we started to eat fruits instead of sweets or fatty foods twice a day it is natural that we would loose weight. One of the American companies decided to use this basic idea creating a new product : tablets and juices made of Acai berries that help people to loose weight and benefit the body.
To start of, how were the berries discovered? Acai Berries were found in the jungles of the Amazon, they are full of nutrients, antioxidants and essential fatty acids that are beneficial for human’s body but there is no evidence that it is specifically for loosing weight. But in 2009 it the product was called an obesity killer: positive comments on the product, as obviously that is what everyone should expect after eating berries twice a day everyday for months anyway, but obviously the glory came to tablets not the fruit itself. Acai Berry Diet Effects Videos
NEWSPEAK IN THE PRODUCT'S MARKETING, SERVICE AND THE CREATION OF NEED FOR TABLETS
There were also complaints, 99 people posted negative comments on their “Free Trial” which is in fact charged for, Cancelling the trial is extremely difficult people who have joined the “Free” trial have had to pay for the trials until they cancelled their whole accounts. The “help desk” does not answer the phone for at least half an hour or not answers at all, and emails are hardly responded to from their “customer assistance”. The product’s “Side Effects” is under this Video, and when clicking on “Acai Berry Warning” you would probably expect some sort of side effects symptoms or catches uncovered through the internet and in the meantime it is a full story about discovering Acai Berries, benefits of the fruits and advertisements of a Free Trial with the company!
Acai berry scam is widely investigated on you tube.
There is a woman who claimed to have lost lots of weight and so she created a blog about it. She was a model hired for advertising purposes, her name wasn’t real and pictures were fabricated.
In some of the reviews on the product, an American girl who decided to test it, expressed her frustration over the product that decided to manipulate people into buying an unnecessary instead of encouraging to eat fruit itself.
Winchester University Journalism Course
History and Context of Journalism Part III
There were also complaints, 99 people posted negative comments on their “Free Trial” which is in fact charged for, Cancelling the trial is extremely difficult people who have joined the “Free” trial have had to pay for the trials until they cancelled their whole accounts. The “help desk” does not answer the phone for at least half an hour or not answers at all, and emails are hardly responded to from their “customer assistance”. The product’s “Side Effects” is under this Video, and when clicking on “Acai Berry Warning” you would probably expect some sort of side effects symptoms or catches uncovered through the internet and in the meantime it is a full story about discovering Acai Berries, benefits of the fruits and advertisements of a Free Trial with the company!
Acai berry scam is widely investigated on you tube.
There is a woman who claimed to have lost lots of weight and so she created a blog about it. She was a model hired for advertising purposes, her name wasn’t real and pictures were fabricated.
In some of the reviews on the product, an American girl who decided to test it, expressed her frustration over the product that decided to manipulate people into buying an unnecessary instead of encouraging to eat fruit itself.
Winchester University Journalism Course
History and Context of Journalism Part III
