Secondly, our friends and colleagues can become our pressure groups, they may influence the way we dress, our musical taste or even attitude towards sex. Then there is obviously our education, through which the hidden message dictates where the children belong in the society (history about Kings and capitalist values- providing training foe work at schools as an “investment good”). There is also The Arts (print, Bible, educated work force) and Advertising (free market capitalism- “if everyone buys and sells wisely, all will be well”), playing a crucial role in our lives. The Advertising industry is trying to get to our heads and shape our desires as well as it is directly involved into politics as the Parties are investing vast amounts into selling themselves to the voters.
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Finally, the press, Britain is quite a small country thus, most of the newspapers are national. They are divided into quality press- broadsheets and the working class-tabloids. Broadsheets readers seam to be best informed about politics, whereas, tabloid fans are not so much politically acknowledged. Tabloids, however, are at the moment most popular amongst both classes.
Referance: Kingdom J. (2003) Government and Politics in Britain
Winchester University Journalism Course People and Politics